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Google Posts: The Free and Simple Way for SMBs to Leverage Local Search
While it's logical to assume that Google would try to monetize the surging popularity of local search by selling ad space on company listings, the search giant decided to do the opposite -- they gave every company with a Google My Business account access to a tool that lets them advertise on their business listings for free. Posts created with Google My Business will appear both in Search and Maps results, making it easy for users to find what they're looking for without being redirected.
Hyping Artificial Intelligence, Yet Again
According to the Times, true artificial intelligence is just around the corner. A year ago, the paper ran a front-page story about the wonders of new technologies, including deep learning, a neurally-inspired A.I. technique for statistical analysis. Then, among others, came an article about how I.B.M.'s Watson had been repurposed into a chef, followed by an upbeat post about quantum computation. On Sunday, the paper ran a front-page story about "biologically inspired processors," "brainlike computers" that learn from experience. This past Sunday's story, by John Markoff, announced that "computers have entered the age when they are able to learn from their own mistakes, a development that is about to turn the digital world on its head."
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